In this day and age, where content is king, and being a (successful) content generator basically means your an internet god, the music that accompanies said creations determines the success or failure it has. Or is it the other way around?
Right now, producers and artists are tailoring music to fit these social media platform videos, making it more viral and constructed in a way that different parts of one song can be used according to cater to content creators different needs: dance and transition challenges, lipsync duos or whatever next trend they come up with.
How does TikTok pay royalties for music plays?
Having a song go viral on TikTok doesn't assure its success on the charts or on Spotify. Although there's a direct correlation between the number of TikTok plays and the number of Spotify streams, the money is generated on Spotify, not on TikTok.
The royalties generated by TikTok depend on how many videos use your song, not how many times your song is played on TikTok. For example, a single with your song, played a million times, won't make as much as 100 different videos with your song, also played a million times.
Is it good for artists to be on TikTok?
TikTok may not be the best platform to make money of, but it is deffinitely great to gain attention and generate free publicity for you and your songs. If people like your work, they'll search for you on Spotify and social media, so be sure to post frequent and engaging content using your music to improve your internet presence and amplify your reach.
