As time goes by, the stream of musicians who choose to work independently grows stronger. Each day they struggle to conquer an Industry that tends to be tedious to conquer an industry that in many cases is tedious and becomes a game of impossible seas.
The struggle to be independent.
How could we start this article? I wouldn't really know how to explain the daily work that we independent artists have. We became a new musical wave, were the public became our record label, where capturing any sound, rhythm, melody is our right hand to create a path that in many cases can lead us to success; motivation, courage and constant effort become the allies to achieve the desired goals, so as not to vanish in an industry that takes more strength every day, independent artists are the engine for the creation of genres, songs and rhythms that become the inspiration for other artists or even for life itself
Now, what is the biggest difficulty for independent musicians?
The big problem for independent musicians is that they have little chance of being heard, and we add to this the cost of a musical production and the few opportunities to be heard on the radio or in the different media. Little by little we go into what I previously called a sea of impossibilities, the big record labels are constantly looking for artists who want to adjust to their contracts that normally do not benefit the artist; therefore, at some point along the way the artists decided to look for a way to gain public, either through social networks, paying at a radio station, contacting a talent scout or getting support by selling our musical art.
FEW ARTISTS PLAY ON THE RADIO.
Although, as I mentioned before, it is very rare for an artist to have the opportunity to play on the radio, since many of them charge per song or per airtime and few musicians have the necessary resources to access this important means of dissemination.
THE IMPORTANCE OF THE PUBLIC.
This is the most important part for artists, without an audience an artist does not exist and slowly dies out. The public is the core and the engine for all our functions.
One of the challenges that artists face, apart from the struggle to generate material, perform in establishments or festivals, is to know how to reach the public, or in a few words to convince them that their music is really good, since in most cases the public is mostly focused on commercial music. The followers that each artist gains over time become the basis for success.
THE SEARCH FOR SOLUTIONS.
Over the years the music industry has grown in size, resulting in new ways of marketing and disseminating music. This change in the industry is beginning to take place thanks to the Internet and the new digital marketing.
Remember that at the beginning we were talking about a game of impossible seas? Well, finding the solution of digital marketing unfortunately will not solve all the problems of the artist because many companies that are dedicated to distributing music in a digital way charge a sum of money to be able to offer the artist its great benefits, then at that time the search for solutions becomes only the tip of the iceberg.
And where are the record labels?
Independent musicians are no longer looking for record labels to produce their productions and if they do, they must be record labels without commercial interests, which are also called independent and of which there are very few.
This is how the idea of the few record labels that become independent labels was born to help independent artists by offering them a dignified treatment with good terms and thus be able to collaborate in the incessant search to realize their dreams.
These independent labels beyond being a label is the first option for a dignified solution where the artist can sell his music, earn royalties, be free of contracts with permanence clauses and thus get the possibility of being heard, known and if there is the right commitment on the part of the artist can find the possibility of achieving the success or fame that everyone dreams of.
