The day has come! Your release is finally available, you worked so hard making it and it is a very special song for you but... it is not performing as you expected.
Do not worry, even if you do not see the results you expected right away there are things you can do before, during, and after your release is published to boost it no matter if you have 1 fan or 1 million.
Before release date
Schedule your release date with anticipation: Sometimes we are so excited to publish a song that we want it out as soon as possible but it is recommendable to submit it 4 or 5 weeks before the release date. This will help you when it comes to pitching your tracks with Spotify and will give you time to let your fans know what is coming.
Pitching your release for editorial and algorithmic playlists: If you have already claimed your Spotify for Artist profile you will be able to pitch your upcoming releases. It will also help get people with preferences close to your music to get it on their release radar. You can find more information here.
Pre-Save: There are perks you can use like pre-save links which will help your fans save the release in Spotify. Learn more here.
On Release Date
Social Media: Once your release is published make sure you announce where people follow you the most. Check which social network gives you more engagement. Share your release not only as a post but in stories and reels, remember we have distributed your release on social media for it.
After release date
Lyric video and official video: You can keep the hype of your release making available new material and content regarding your music. If it is an album or EP you can make this for more than one song.
Pitching outside editorial: You can send your release now that is published to curators for users´ playlists and influencers who can use them in their reels or stories. Remember to proceed with caution since not all pages offer legitimate services. We can recommend Submithub and Daily Playlists.
Indiefy´s promotional services: In order to boost all the work you made with the previous steps, we have promotional services in association with found.ee here.
It is recommendable to do all this with every release you drop and to be consistent since it is the key to organic growth.
